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Mason Jar Media

Boutique Agency ✦ Publicity ✦ Digital Marketing ✦ Marketing Consulting ✦ Radio Promotions for Companies, Organizations, Festivals, Musicians & Events.

Left to right: Drew Heller, Justin Kimmel, Justin Perkins, Terrence Houston, Luke Quaranta (photo by Kenny Appelbaum)

BIO:

Some music cannot be found on a map or within iTunes categories. Some music is so original it seems snatched from the great, invisible substrata that runs below all human activity, a sound aching to be born without a flag or fixed allegiance – free, questing, overflowing with immediate, tangible life. This is the music of Toubab Krewe, the vibrant Asheville, NC-based instrumental powerhouse that creates a sonic Pangaea that lustily swirls together rock, African traditions, jam sensibilities, international folk strains and more.  While nearly impossible to put into any box, it takes only a few moments to realize in a very palpable way that one is face-to-face with a true original who recognizes no borders in a march towards a muscular, original, globally switched-on sound.   

Formed in 2005, Toubab Krewe has tenaciously honed their craft through relentless touring and a fierce dedication to carving out something they can truly call their own.  This is a band that actively draws inspiration from whatever source floats into their purview, something they've exhibited in their decade of heavy gigging, including regular appearances at major U.S. festivals like Bonnaroo, High Sierra, Wakarusa and New York City's Summer Stage, and abroad at such legendary gatherings as Festival In The Desert in Mali, The Shanghai World Music Festival, and The Festival of World Music in Sines, Portugal.  

Their globe-hopping propensity has made them an emerging headliner at their hometown's famous Orange Peel and a familiar face at similar venues throughout the country. Whether on their own or collaborating with luminaries like the Last Poets' Umar Bin Hassan or Uncle Earl's Rayna Gellert, Toubab Krewe has already earned the attention and respect of a broad musical community.   

Toubab carries echoes of African greats like Ali Farka Toure, Orchestra Baobab and Salif Keita, no doubt picked up during the group's travels to study and live in Guinea, Ivory Coast and Mali.  But what truly differentiates Toubab Krewe from other Statesiders inspired by African music is how they innovate on what they've learned instead of simply recreating tradition. Toubab Krewe carves out a new trail honoring the African originators they admire by making something alive and contemporary. 

Press Quotes

"Toubab Krewe has such a visceral, ear-yanking quality that in the band's capable hands you just might find your definitions of what is/is not rock n' roll and worldbeat being completely rewritten.  This is the sound of liberation." - Blurt

"a futuristic, psychedelic, neo-griot frenzy." - Village Voice

"a new standard for fusions of rock n' roll and West African music." - Afropop Worldwide

"one of the most innovative voices in music today." - Honest Tune   

 

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