The BeachLife Festival was founded by Los Angeles native Allen Sanford, a restaurateur-turned-tech-music entrepreneur, and his business partner, Rob Lissner, a former tech executive. Veterans in the streaming music space, the two co-founded LiveList, a free live streaming platform that broadcasts thousands of concerts and festivals from around the world. The platform is partnering with The BeachLife Festival to deliver the premier “content first” festival of this scale by broadcasting exclusive live music, backstage interviews, on the ground experiences, and more to millions globally.
While embracing the vanguard spirit of Southern California’s beach music scene, harking back to the days when The Beach Boys sang about “California Dreaming” and sun-seeking beachgoers played barefoot in the sand and surf, The BeachLife Festival will forge ahead from a technological and experiential perspective by creating a highly-integrated level of engagement between artists and guests, even before the musical acts take the stage. In the months leading up to the festival, confirmed BeachLife acts will be producing exclusive content to highlight their connection to, and passion for, California’s acclaimed beach culture.
May 3-5, 2019
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